Wondering about the importance of cold calling vacant property owners and not knowing how it will impact your business? Many owners of vacant properties would like to sell those properties as soon as possible, but what stops them is the lack of trust in real estate agents to some extent due to the lack of effective communication.

 According to a study conducted by Keller Centre, the response rate to cold phone calls in the real estate sector is about 28%, a number that proves that this method is still effective when applied correctly, which we will explain in detail.

Why Are Vacant Properties a Golden Opportunity?

Vacant properties are a golden opportunity that has a significant impact on the growth and increase of your conversion rates; Owners of these properties resort to selling them as quickly as possible because they cost their owners money through taxes, insurance, and maintenance expenses, and they do not generate any income.

While exposing them to the risk of legal violations, vandalism, or attacks on property, and thus they are a burden on those who own them Especially if it is inherited, all of this puts its owners in an ideal position for a quick sale. 

Vacant real estate deals also often take place outside of MLS listings, which means there is no competition with many investors and real estate agents in the markets, and gives you a better time to negotiate directly with the owner. 

How To Effectively Cold Call Leads?

Conduct effective cold communications with potential customers based on a set of integrated rules and steps, starting with developing a clear strategy, accurate data, and a professional system, with full knowledge and awareness of everything related to your target audience and potential customers.

Search before calling

Before contacting potential customers, you should conduct a comprehensive analysis of the property and find out the following: how long the property has been vacant, the date of last sale, the estimated value, similar properties in the area, and any apparent maintenance issues. This call information is more professional and efficient.

Use a professional script

A good script is one of the things that helps you increase conversion rates significantly, as with a flexible and professional script, you will be able to continue the conversation with customers without getting bored and then deal with problems and objections efficiently. Introduce yourself clearly, state why you are calling, and then move smoothly to questions about the property owner’s plans.

Keeping the conversation human

Owners of vacant properties are motivated to sell, but at the same time they may be more skeptical towards real estate professionals, because many of them ended up with vacant properties due to deals that did not succeed in the past. So show real empathy and be a problem solver, not a hasty seller.

Use high-quality lead lists

Targeting high-quality customers will save you a lot of time and effort, improve productivity, and thus raise your conversion rate. Therefore, carefully choose sources that are classified according to vacancy, ownership status, and property condition.

Many real estate teams rely on cold call list for real estate to ensure accurate data is seamlessly integrated into their workflow. If you are looking for the best services, contact us now.

How Do I Contact the Owner of a Vacant Property?

Finding a property owner can sometimes be more difficult than making a cold phone call. Some of the most important ways that will help you find them easily are the following:

1. County records and tax assessor data

Owners of vacant properties are still liable for taxes, so the appraiser’s website usually displays the owner’s name and mailing address.

2. Skip Tracing

Tracking tools allow missing property owners to find phone numbers, email addresses, and alternate addresses, and are one of the quickest ways to initiate cold calling with accurate information.

3. Neighbors and local community

Neighbors know best what happened to the property and where its owner is. Good and professional communication with them reveals to you many important details about the property.

4. Specialized cold calling services

In real estate cold calling services Many investors and real estate agents use virtual assistants who make the first calls and talk to property owners, and when one of them shows interest, he is classified as a warm customer and referred for follow-up, as about 10% of calls turn into warm customers.

Tips For Cold Calling Vacant Property Owners

Here are the top tips for cold calling vacant property owners:

Call in time

Research shows that cold calls between 10 a.m. and 2 p.m. are the most successful, with only 31% of calls made in this time frame, but it results in 53% of all scheduled appointments. 

Stay respectful even when rejected

Respect the time of vacant property owners and do not insist too much, as they receive a lot of calls and this bothers them greatly and they may refuse to cooperate because of that.

Provide real value

When someone answers your call, provide him with the benefit first, clearly and directly. Do not waste his time with vague explanations. Like:

• Exemption from maintenance burdens.
• Instant cash offers.
• Quick close of the deal.
• Options that avoid broker commissions.

Track every conversation

After you’ve finished making the cold phone call, use the CRM system to record call attempts, responses, and follow-up reminders.

Ask open-ended questions to customers

Asking these questions builds a relationship with the owner and shows that you genuinely care about their situation, not just closing a deal. Example: What are your plans for the property? Or are you currently thinking about renting or selling?

You can partner with professional callers from Virtual Callers, which specializes in managing real estate communication with property owners. For more information or to start your campaign, contact us whenever you want.

Best practices for cold calling vacant property owners

Knowing a lot about the best and most important practices and tips when making a cold call to vacant property owners is what increases your conversion rates. The most important of these practices are:

Follow a clear definition framework

• Who are you?
• Why are you calling?
• What value do you offer?
• Ask permission to continue.

Focus on pain points

Vacant properties are more vulnerable to fires, vandalism, water damage and theft, and injuring anyone on the property may expose the owner to lawsuits. 

Trust and consistency when speaking with the owner

Most landlords don’t respond on the first try, so plan to make 5 to 7 calls to each potential client over several weeks before moving forward and have an organized schedule for this.

Use high-quality data and tools

Automatic calling software (Power Dialers) automatically makes calls sequentially, and may increase your daily call volume by 50% or more. 

Full knowledge of legal regulations

Cold calling in the real estate sector is subject to several laws to protect consumer privacy. Respect contactless lists and follow phone or email marketing rules.

If you want professional callers to manage your campaigns, explore cold calling motivated sellers as part of your real estate marketing strategy.

Cold Calling Vacant Property Owners Made Easy with The Virtual Callers Company 

At The Virtual Callers Company we offer you:

1. Simplify and facilitate the entire process of cold contacting vacant property owners by combining industry expertise, professional communication skills, and high-quality data.
2. Train trained real estate callers on how to deal with absent owners with confidence, gain their trust in seconds, and uncover real opportunities that traditional marketing often misses.
3. Communicate, follow up, and nurture potential customers, especially high-quality ones, ensuring that every conversation is meaningful and deal-transforming.
4. With our strategic system in place, you will consistently get leads from sellers, and a simplified path to securing off-market deals without spending hours on the phone.

With such strong competition between countless companies, your hesitation may cause you to lose the most important opportunities to increase your conversion rates. Don’t hesitate too much, let The Virtual Callers make cold calling vacant property owners easier, faster and more effective for your business. Book your call now.

FAQ About Cold Calling Vacant Property Owners